The rise of e-commerce has brought with it expansion opportunities for wineries, but it has also exposed the wine industry to a growing problem: the counterfeiting and illegal sale of wines on platforms such as Amazon or AliExpress. According to a recent article in El Economista, many Spanish wineries are forced to constantly scour these marketplaces to detect and remove imitations of their products, a task that consumes time and resources.
An industry-wide problem
Counterfeiting not only poses an economic threat, but also jeopardizes brand reputation and consumer safety. A counterfeit wine may not meet quality and safety standards, affecting customer confidence and damaging the image of legitimate wineries.
Digital traceability as a solution
In this context, digital traceability becomes a key tool to combat fraud. At Vinok, we offer innovative solutions for wineries to guarantee the authenticity of their wines, allowing consumers to verify their origin with a simple scan.
Protect your brand and the trust of your customers
The challenge of counterfeiting is real, but with the right tools, wineries can take control. Want to know how to protect your brand? At Vinok we are here to help you. 🍷✨
See the news from El Economista here 👇🏽
