Counterfeiting is not just a matter of illegal products or economic loss for brands. It is a problem that directly affects consumer confidence, safety and, in many cases, even people‘s health.
Spain has become one of the countries where most counterfeits are found, ranging from luxury goods to food and beverages.
Why is the problem so serious?
In the case of food and beverages, such as wine, counterfeiting not only involves economic fraud, but can also affect the quality of the product and can even be dangerous. A counterfeit wine may have been handled without proper sanitary controls, representing a real risk to the consumer.
In addition, this type of fraud seriously harms local producers, especially small wineries that see their work and reputation diminished by counterfeit products circulating in the market.
How can Vinok help?
At Vinok, we believe that technology is one of the most powerful tools to fight this problem. Our solution allows you to verify the authenticity of each bottle of wine in seconds, guaranteeing that what you are drinking is 100% authentic.
With a simple scan from your cell phone, you can access all the information about the origin of the wine, its traceability and key details that ensure its provenance. This not only protects consumers, but also gives wineries the opportunity to demonstrate the quality of their products in a transparent manner.
📢 The fight against counterfeiting is not only the responsibility of the authorities. It is also a question of technology, transparency and, above all, awareness.
